We undertook an on-site PR consultancy at the King Abdullah Petroleum Studies and Research Center (KAPSARC) in Riyadh, Saudi Arabia for 3 months. KAPSARC is an energy thinktank that researches key issues like economics, water and renewables. The KAPSARC project was initiated by the late King Abdullah, who wanted it to help the Kingdom. Read More
Author: Howler Monkey
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PR and Marketing Campaign: BP Middle East
We were approached to plan and implement a PR campaign for multi-national energy firm BP, who had just awarded a research project to a UK HR Consultancy. BP wanted a 6 month campaign focusing on PR. The HR consultancy engaged us to manage and direct all their online and offline marketing for 8 months. Read More
Online Marketing Campaign: ASHRM
We were approached to plan and implement an online marketing campaign for the prestigious week-long ASHRM conference taking place at The Atlantis Hotel in Dubai in February 2014. ASHRM is the leading non-profit HR organisation for the Arabic world, and its Board is from organisations such as Saudi Aramco, Bahrain Prime Minister’s Court and others. Read More
Hello, new business!
Welcome to Howl PR and Digital. We began life in Leicester, England around May 2013 in an embryonic form, and at the behest of a friend who needed a website to be re-designed. This slowly turned into two website re-design projects and, within a very short space of time, small things quickly spiralled into bigger things. Read More
PR Campaign: BP Middle East
We’ve been working on a PR Campaign with BP Middle East and British HR consultancy with offices in Oxford and Dubai. Our primary brief was to increase the profile of both companies in major Middle Eastern newspapers, websites and to cement the HR consultancy’s reputation as research experts across the Gulf Co-operation Council (GCC). The countries we needed to reach in our press coverage were: The UAE, Saudi Arabia, Qatar, Oman, Bahrain and Kuwait.