We were approached to plan and implement a PR campaign for multi-national energy firm BP, who had just awarded a research project to a UK HR Consultancy. BP wanted a 6 month proactive PR campaign focusing on major media outlets in the GCC region. The HR consultancy engaged us to manage and direct all their online and offline marketing for 8 months.
We undertook an on-site PR consultancy at the King Abdullah Petroleum Studies and Research Center (KAPSARC) in Riyadh, Saudi Arabia for 3 months. KAPSARC is an energy thinktank that researches key issues like economics, water and renewables. The KAPSARC project was initiated by the late King Abdullah, who believed it would help the Kingdom.
We were approached to plan and implement an online marketing campaign for the prestigious week-long ASHRM conference taking place at The Atlantis Hotel in Dubai in February 2014. ASHRM is the leading non-profit HR organisation for the Arabic world, and its Board is from organisations such as Saudi Aramco, Bahrain Prime Minister’s Court and others.